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The Organization |
The Electronics Representatives
Association is an international trade organization comprised of qualified,
professional manufacturers' representative firms. We work to promote, protect
and enhance the multiple-line rep function and our members' unique system of synergistic
selling. ERA acts as the worldwide conduit across the electronics industry for
manufacturers seeking professional field sales firms to sell their products. ERA
also serves as a resource for electronics and high-technology industries.
As the voice of more than 1,600 manufacturers' rep sales firms, ERA promotes the
rep function to manufacturers, customers, government, the academic community and
the electronics industry. Members of ERA sell $50 billion worth of electronics
products annually via eight product marketing groups: Communications (COM); Components
(CM); Computer (CP); Consumer Electronics (CE); Instrumentation & Sensors (IN);
Materials, Assembly & Production (MAP); RF/Microwave (RF); Sound, Audiovisual,
Electronic Security (SAVES).
Collectively, ERA's educational and communications
programs keep members abreast of technology advances in the electronics marketplace
as well as the latest in marketing and sales techniques, which directly benefit
their principals and customers.
The national web site is located at http://www.era.org.
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The Florida Chapter |
The Florida Chapter of the Electronics
Representatives Association is dedicated to promoting the representative
concept within the Florida electronics marketplace. The Chapter hopes to be a
resource for its members in establishing and maintaining their respective rep
businesses through continuing education, training, and interface with government
agencies. The government interface in important in order to influence legislation
in favor of the representative concept and defeat legislation detrimental to the
rep business.
The Florida Chapter maintains a strong relationship with
National ERA headquarters in Chicago. The Chapter sends its officers to ERA Headquarters
for training in their respective duties, has an active National ERA delegate,
and encourages its interested members to serve on the National ERA board.
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| Florida
Chapter Board Members: |
| CEO |
Troy Gunnin, Sun Rep
813-884-4805 |
| President |
Barbara
Swartz
407-831-2474 | | Treasurer | Chuck
Mathias, Mathias & Associates, Inc.
407-682-1700 |
Membership
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Pat Walsh, CBX Electronics, Inc.
407-774-9100 |
| Secretary | Seth
Brock
813-969-1901 | | National
Delegate | Al
Johnson, Jr. - Current
Solutions, Inc
813-996-1922 x104 | |
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